Additionally, Joe Russell Tennis International (JRTI) undertakes case-by-case tennis management consultancy at 5-star resorts and clubs in and around Asia and the Pacific Rim (Clients include Starwood and Hilton, as well as high-end smaller boutique brands). JRTI  focuses on facility design and enhancement for companies interested in building first-class facilities; with world-class tennis programs and coaching, holiday camps,  corporate clinics, and retreats. JRTI services various destination resorts in S.E.A., such as Bali, Phuket, Koh Samui, Bangkok, Jakarta, and the west coast of the U.S.A.  Recently, JRTI has transitioned into event management, focusing on tennis and pickleball-related events.